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📬 Welcome to Amazing Newsletters, your weekly dose of inspiring newsletter finds. P.S. If this popped into “Promotions,” drag it to “Primary” to start your mornings brighter! Here’s how. 🌞
Big moves are reshaping the media and newsletter world. Here’s what’s happening:
☕ Brian Stelter is Back - CNN’s betting on newsletters—what’s the strategy behind Stelter’s return?
🌙 LateNighter’s Niche Win - A platform just for late-night TV fans? Here’s why it’s clicking.
📩 The Future is Newsletters - AI, direct-to-consumer journalism, and why newsletters are thriving in a disrupted media space.
Grab your coffee, and let’s dive in! ☕
First off, let’s hear about an amazing newsletter win!
From 0 to 1K: Thusi’s Newsletter Win 🎉
Thusi, a motivational content creator with 400k+ social media followers, hit 1,000 newsletter subscribers in just 30 days—totally organic! By leveraging their social audience, they scaled fast on Beehiiv and are now exploring monetization through Boosts.
Thusi’s next move? Collaborating with other newsletter creators to grow together. It’s a win-win vibe and proof that social + newsletters = magic. 🚀
Two years after his departure, Brian Stelter is back at CNN to helm the "Reliable Sources" newsletter. Stelter, who previously hosted the TV show of the same name until its 2022 cancellation, is stepping into the role of chief media analyst.
He’ll focus on digital content creation, on-air analysis, and exploring shifts in the media landscape. Stelter replaces Oliver Darcy, who left to start his own media newsletter, marking another big shift in CNN's media coverage strategy.
A new digital platform, LateNighter, is making waves by focusing exclusively on late-night television comedy. Founded by Jed Rosenzweig, the site features newsletters, articles, and in-depth recaps, with contributions from heavyweights like Bill Carter and Eric Deggans.
Despite challenges in traditional late-night TV advertising and viewership, LateNighter is thriving by tapping into online fans with exclusive content and plans for a podcast.
Collapsing business models and growing public distrust are forcing the media industry to adapt. Traditional outlets like The New York Times are exploring new strategies, while YouTube and Apple News are changing how audiences consume content.
Paid subscriptions and niche ventures, such as newsletters, are rising as sustainable solutions. However, challenges persist, with local news struggling and AI reshaping journalism. Direct-to-consumer models may hold the key to a more trusted, sustainable future for media.
Final Thoughts 💡
Newsletters are at the center of media’s evolution. From Brian Stelter’s return to his newsletter roots, to LateNighter’s niche focus on late-night TV fans, to the broader industry adapting to digital transformation—there’s no shortage of innovation.
As media continues to shift, newsletters are proving to be a trusted, flexible, and direct way to connect with audiences.
Stay tuned—there’s much more to come in the world of newsletters! 📩
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